Everything on this site exists because the ideas should be accessible to anyone willing to sit with them. But there are three ways to go deeper. Each one is designed for a different level of readiness.
Start here. Always free.
The essays. The newsletter. The podcast. The best place to start is the work itself. The thinking has to land before anything else makes sense.
Bring this work to your audience.
The ideas behind The Second Draft translate powerfully to stages, leadership offsites, organizational events, and conference keynotes. Not as motivation. As disruption.
The First Draft Organization
How companies, like people, operate from inherited narratives that no longer serve them. And what it actually takes to author something truer.
Words as Architecture
How the specific language an organization uses internally and externally is either building authority or quietly eroding it. A framework for narrative sovereignty.
The Second Draft Leader
What the examined life looks like in practice for people carrying significant responsibility. The intersection of identity, authorship, and leadership at the highest level.
Signal the Narrative.
Alongside the writing, I run a strategic storytelling practice for founder-led experts.
Most marketers have it backward. Marketing creates preference. Story creates certainty. Brand creates meaning. The job is not to be more visible. The job is to be unmistakable. Most companies are trying to be seen before they have decided what they mean.
Signal the Narrative is the practice that exists to do the upstream work explicitly. To name what a business means before its team is asked to express it. To install the language before the budget is asked to broadcast it. To build the narrative spine the company runs on for the next decade.
The work is a twelve-week engagement for founder-led experts in the $300K–$2M revenue range whose work is strong but whose market story is not landing. Capped at four active clients per quarter. The entry point is a paid Strategy Session.
The full thesis, the engagement detail, and the booking are at signalthenarrative.com.
Whatever brought you to this page, you’re in the right place. The work exists at every level. Start where you are.
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